AudienceScapes is a research program about media and communications in developing countries, created by InterMedia. In this collection are now available for online analysis the surveys carried out in Ghana, Kenya and Zambia.

The AudienceScapes team partners with local research organizations to conduct detailed face-to-face interviews that are designed to give a nationally representative view of:

• Media Use
• ICT Use
• Word-of-Mouth Communication Habits
• The Role of "Opinion Leaders" in Communities
• Levels of Trust in Various Information Sources

In addition, the surveys gather data on the level of access to (and use of) information on key development topics - in this case, health care, personal finance and agriculture. These modules provide an opportunity to "slice and dice" the data demographically in order to determine how various subgroups of the population are most likely to obtain, accept or share information on such topics.

The AudienceScapes online data tool allows users to select any question in an AudienceScapes survey, view frequencies, perform crosstabs and compare results between surveys. There is also basic graphic capability, and displayed results can be downloaded in Excel format. This tool is user friendly and does not require statistics skills. Access the Data Analysis Tool here.